Partnership & joint venture

Achieving joint goals in partnerships

green-map

Why is a partnership helpful?

If it takes too much time and effort to achieve your goals on your own, a strategic partnership may be the way to go.

In the course of global and digital developments, the boundaries between once unrelated industries and business models are fading. The resurgence of economic protectionism is also having an adverse impact on value chains and the sales activities of export-oriented SMEs that do not have the global footprint of large corporations.

Potential benefits:


  • check
    Sharing risk and financial resources

  • check
    Saving time and management capacity

  • check
    Acquisition of expertise

  • check
    Improvement of purchasing conditions

  • check
    Enhancing innovation capacity

  • check
    Acquisition of capacities, for example in production and logistics

  • check
    Unlocking new market potentials
Graphic2English2

What kind of partnership makes sense?

We differentiate between operational partnerships and strategic alliances.
The chart below shows how we classify these different kinds of partnerships.

A frequently used term is “joint venture”. In the legal sense, this means setting up a joint company. Possible examples include sales joint ventures, production joint ventures, and development joint ventures.

We support you with our strategic approach:

We guide you on the way to a successful cooperation from the strategic conception to the full implementation.

A partnership does come with some risks such as:


  • close
    Limitation of entrepreneurial freedom

  • close
    Loss of strategic advantage

  • close
    Lack of cultural fit & potential for conflict

  • close
    Management difficulties

  • close
    Profitability losses

Critically questioning the effectiveness of partnerships is crucial for success.

Only when a strategy concept is available, a formal contractual arrangement can be implemented.

When it comes to the proper formulation of agreements, we contribute our experience from the many partnerships we’ve
participated in, ranging from production joint ventures in the United States of America to full mergers in Europe.
Our clients benefit from our interdisciplinary management experience and our smooth interaction with the best
lawyers and tax advisors.
If desired, our follow-up integration management ensures that your goals are achieved.

The consulting phases are structured as follows:

PHASE 1

STRATEGY DESIGN

  • 1

    Strategic corporate analysis, determination of the strategic "gap"

  • 2

    Determine the partnership strategy

  • 3

    Create an information memorandum

big-arrow

PHASE 2

IDENTIFY POTENTIAL PARTNERS

  • 4

    Identify suitable partners (longlist)

  • 5

    Narrow down with client’s participation (shortlist)

big-arrow

PHASE 3

FIRST CONTACT AND EXCHANGE OF INFORMATION

  • 6

    Initial contact

  • 7

    Evaluate the potential partner

  • 8

    Get to know each other and disclosure of information

big-arrow

PHASE 4

NEGOTIATION AND CONTRACT CONCLUSION

  • 9

    Structure the deal

  • 10

    Letter of intent

  • 11

    Legal and tax consultants draft contract

  • 12

    Contract negotiations and closing

big-arrow